4 food label cons

Don't be fooled by misleading marketing claims on the labels

Don't be lured by the label

Even the savviest grocery shopper can be fooled by claims on food labels – and it’s becoming more and more difficult to know which claims are genuine and which are marketing tools designed to mislead. Here are 4 handy hints for smarter, healthier shopping:
1. Be wary of the word 'with'
If the label claims the food is ‘made with real fruit’, it doesn’t mean the whole item is made of real fruit.
2. Don't be mislead by the company name
Don’t confuse the company’s name with the name of the item – a company can incorporate the word “natural” or “organic” into their name, but the item may contain very few natural or organic ingredients.

3. Be aware of loaded claims
Food labels can make claims such as “contains dairy for healthy bones”, but remember, the item may contain minimal quantities of that nutrient.

4. Check the ingredients list
Read the ingredients list – this can help reveal the truth! And avoid any foods that contain ingredients that you can’t pronounce!


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The information presented on this website is not intended as specific medical advice and is not a substitute for professional medical treatment or diagnosis. Read our Medical Notice.